ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.

ISBM Pulse: privacy

Generative AI is a powerful tool that requires guidelines, careful data considerations, and human connections.

December 25, 2023

Forrester makes five predictions relevant to B2B marketers for 2024.

December 17, 2023

Marketers should look deeper into several metrics to set their budgets, not just their peers’ spending.

December 10, 2023

As B2B advertising budgets continue to rise, marketers will have more resources than ever to target specific audiences.

November 12, 2023

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475 Shortlidge Rd
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Phone: 814-863-2782
Email: isbm@psu.edu

484 Business Building
University Park, PA 16802
Phone: 814-863-2782
Fax: 814-863-0413
Email: ISBM@psu.edu

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