ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.

ISBM Pulse: production

B2B marketers may be spending too much on production and too little on reaching customers.

April 7, 2025

In a recent report, marketing outperformed blogs, customer success stories, and case studies.

July 1, 2024

Leading companies producing complex and innovative cyber-physical products follow a three-phased process.

August 13, 2023

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475 Shortlidge Rd
University Park, PA 16802

Phone: 814-863-2782
Email: isbm@psu.edu

484 Business Building
University Park, PA 16802
Phone: 814-863-2782
Fax: 814-863-0413
Email: ISBM@psu.edu