ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.
In B2B markets, marketing and sales efforts are often misaligned, leading to losses in revenue and greater customer churn.
The three key components of a customer-obsessed growth engine are creating buyer value, aligning marketing, sales, and product teams, and leveraging technology.
A recent survey of B2B buyers revealed their preferences for content type, delivery, and timing.
B2B companies that are thriving are more likely to be on the cutting edge of five key trends.
For B2B firms to thrive in disruptive environments, there must be a synergy between online and offline channels.
For B2B marketers, investments in channel relationships are a key area of focus in 2023.
Chatbots are not only increasingly used in B2B industries to generate leads, but also have been associated with improved conversion rates.
Following socially irresponsible behaviors, firms must carefully select what type of CSR efforts to engage in.
A survey of 50 global B2B leaders revealed five key strategies that can ensure a successful sales future.
Investments in firstline sales managers, sales transformation initiatives, and e-commerce are three critical areas of emphasis for B2B firms.
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