social media

Outlook for B2B Marketing: A Market in Transformation

Although B2B marketing expenditures are expected to continue to grow over the next five years, the ways in which firms intend to spend their budgets vary significantly.

August 27, 2023

Making Sense of Influencer Marketing for B2B Brands

By 2035, more buyers will become aware of brands through influencer marketing than via traditional search engines. Many B2B firms are preparing for this shift.

July 2, 2023

The State of Chatbots in B2B Demand Generation

Chatbots are not only increasingly used in B2B industries to generate leads, but also have been associated with improved conversion rates.

March 7, 2023

Chief Marketer’s B2B Outlook for 2020 – Insights on Lead Generation

Chief Marketer published their B2B Outlook for 2020, focusing especially on lead generation by B2B marketers. It includes data from a survey conducted in 2019 among 167 senior marketers (CMO, VP of marketing, director of marketing, etc.) who work for B2B companies.

January 15, 2020

Marketing’s Role in Building Social Selling Teams (Amy Heiss)

The digital age has made it necessary for sales team members to use social media as part of the sales

September 19, 2017

Marketing as a Strategic Partner (Jeff Schmitz)

This presentation deals with about the marketing function as a strategic partner. In this presentation, the role of marketing is discussed in a environment constantly changing as a result of technological developments. Specific examples – among others, the role of brand ambassadors, social media, and thought leadership – are covered.
Jeff Schmitz is Chief Marketing Officer at Zebra.

September 19, 2017

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