ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.
Over half of recently surveyed companies plan to increase telecommunications and technology spending this year.
B2B brand investments can attract purchasers and lower customer churn.
Companies are investing more in B2B events, with an increased emphasis on smaller, in-person gatherings.
As B2B advertising budgets continue to rise, marketers will have more resources than ever to target specific audiences.
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