ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.

ISBM Pulse: spending

B2B brand investments can attract purchasers and lower customer churn.

September 2, 2024

Companies are investing more in B2B events, with an increased emphasis on smaller, in-person gatherings.

July 29, 2024

As B2B advertising budgets continue to rise, marketers will have more resources than ever to target specific audiences.

November 12, 2023

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Phone: 814-863-2782
Email: isbm@psu.edu

484 Business Building
University Park, PA 16802
Phone: 814-863-2782
Fax: 814-863-0413
Email: ISBM@psu.edu

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