supplier-buyer relationships

Seven Reasons There’s a B2B Buy-Sell Gap on Sustainability

Over one-third of B2B buyers are willing to change suppliers today if their sustainability needs are not met.

December 16, 2024

Horizontal Referrals in B2B Markets (Hada, De Bruyn, and Lilien 2023)

Although horizontal referrals are common in B2B industries, managers must consider several different factors to increase their chances of receiving the best possible referral from a supplier.

May 8, 2023

ISBM Pulse: supplier-buyer relationships

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Seven Reasons There’s a B2B Buy-Sell Gap on Sustainability

Horizontal Referrals in B2B Markets (Hada, De Bruyn, and Lilien 2023)

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