ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.
Effective frontline marketing will require B2B sellers to consider customer revenue lifecycles.
In a new generation of B2B selling, successful companies effectively employ three key tactics.
B2B telecom growth will come in four key areas: broadband, enterprise network solutions, enterprise communication services, and 5G.
B2B event marketing can be improved through the use of artificial intelligence.
Frontline marketers will experience the future of artificial intelligence in three phases.
AI is already transforming the way firms conceive, develop, and launch new products. But where and how do you begin this journey?
Generative AI is a powerful tool that requires guidelines, careful data considerations, and human connections.
Forrester makes five predictions relevant to B2B marketers for 2024.
To succeed in new product development, the role of operations should be emphasized.
A recent survey of ISBM member firms revealed that AI adoption is poised to grow.
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