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B2B outperformers in tech and telecom industries go to market more effectively than their competitors by focusing on four key areas.
To counter payment delays brought forth by challenging economic conditions, B2B firms are increasingly focusing on accounts receivable automation.
As the demand for B2B services grows, so do the challenges for new entrants providing them.
The three key components of a customer-obsessed growth engine are creating buyer value, aligning marketing, sales, and product teams, and leveraging technology.
A recent survey of B2B marketers revealed that both budgets and the use of AI are expected to grow in the coming years.
Although many firms desire complete knowledge of all of their customers, proficiency in marketing measurement distinguishes those who succeed.
By becoming “customer-obsessed,” B2B firms can be better oriented for future growth and value creation.
For B2B firms to thrive in disruptive environments, there must be a synergy between online and offline channels.
In a recent study, B2B customers expressed strong preferences in self-service and collaboration with sellers.
Chatbots are not only increasingly used in B2B industries to generate leads, but also have been associated with improved conversion rates.
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