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According to Forrester, younger and older B2B buyers have different decision-making processes and sources of value.
Effective frontline marketing will require B2B sellers to consider customer revenue lifecycles.
In a new generation of B2B selling, successful companies effectively employ three key tactics.
B2B firms project increased spending in a variety of industries, notably cybersecurity.
Although they are less widespread than B2C platforms, B2B platforms can succeed by focusing on three key considerations.
Although B2B sellers frequently offer discounts to targeted buyers, they may unknowingly be sacrificing profit from other buyers.
B2B outperformers in tech and telecom industries go to market more effectively than their competitors by focusing on four key areas.
To counter payment delays brought forth by challenging economic conditions, B2B firms are increasingly focusing on accounts receivable automation.
In B2B markets, marketing and sales efforts are often misaligned, leading to losses in revenue and greater customer churn.
In business markets, the impact of advertising can have a long-run impact on the purchasing of new products.
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