ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.
In a new generation of B2B selling, successful companies effectively employ three key tactics.
B2B firms project increased spending in a variety of industries, notably cybersecurity.
Although they are less widespread than B2C platforms, B2B platforms can succeed by focusing on three key considerations.
Although B2B sellers frequently offer discounts to targeted buyers, they may unknowingly be sacrificing profit from other buyers.
B2B outperformers in tech and telecom industries go to market more effectively than their competitors by focusing on four key areas.
To counter payment delays brought forth by challenging economic conditions, B2B firms are increasingly focusing on accounts receivable automation.
In B2B markets, marketing and sales efforts are often misaligned, leading to losses in revenue and greater customer churn.
In business markets, the impact of advertising can have a long-run impact on the purchasing of new products.
B2B buyer preferences continue to shift in favor of suppliers who practice societally “good” business.
The rise of eB2B retailers opens up an exciting opportunity for collaboration with CPG manufacturers.
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