ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.
AI can identify market opportunities, personalize content, customize pricing, automate selling tasks, and improve workforce performance.
B2B e-commerce reached $23.4 trillion in global sales last year.
Effective frontline marketing will require B2B sellers to consider customer revenue lifecycles.
Forrester makes five predictions relevant to B2B marketers for 2024.
Although they are less widespread than B2C platforms, B2B platforms can succeed by focusing on three key considerations.
B2B outperformers in tech and telecom industries go to market more effectively than their competitors by focusing on four key areas.
B2B buyer preferences continue to shift in favor of suppliers who practice societally “good” business.
The rise of eB2B retailers opens up an exciting opportunity for collaboration with CPG manufacturers.
Although most firms strive to receive positive customer references, the elements within each reference can drastically change their impact on firm value.
Although effective customer journey management can increase firm performance, how it is achieved can be costly.
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