ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.
B2B thought leadership is an increasingly effective way to demonstrate value to customers.
B2B event marketing can be improved through the use of artificial intelligence.
Frontline marketers will experience the future of artificial intelligence in three phases.
Forrester makes five predictions relevant to B2B marketers for 2024.
As B2B advertising budgets continue to rise, marketers will have more resources than ever to target specific audiences.
Although they are less widespread than B2C platforms, B2B platforms can succeed by focusing on three key considerations.
The most common areas B2B marketers expect investing more in include digital and website program budgets and creative services and content.
B2B marketers can optimize their short-term resource allocation in four key ways during economic downturns.
While developing keyword targets is challenging in B2B industries, several publicly-available sources can provide valuable suggestions.
In business markets, the impact of advertising can have a long-run impact on the purchasing of new products.
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