ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.
Although self-service buying is increasingly important, fewer than half of B2B sales leaders consider selling digitization to be a priority.
AI experimentation is a key driver in strong revenue growth for B2B software firms.
Over 60% of organizations report plans to increase technology spending in 2024.
According to Forrester, younger and older B2B buyers have different decision-making processes and sources of value.
Effective frontline marketing will require B2B sellers to consider customer revenue lifecycles.
In a new generation of B2B selling, successful companies effectively employ three key tactics.
B2B firms project increased spending in a variety of industries, notably cybersecurity.
B2B event marketing can be improved through the use of artificial intelligence.
By meticulously mapping a customer’s buying journey, B2B companies can enhance customer experiences.
Generative AI is a powerful tool that requires guidelines, careful data considerations, and human connections.
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