ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.
While expanding business offerings to attract B2B buyers can untap a new lucrative market, companies must consider the unique challenges inherent in serving B2B customers online.
B2B firms wishing to acquire additional revenue from aftermarket products and services must consider the impact of five key “levers” that they control.
While industrial OEMs face significant challenges when designing improved customer experiences, following several key principles can provide meaningful progress.
As investments in e-commerce channels by B2B firms continue to rise, several misconceptions about e-commerce may still need to be dispelled.
Integrating multiple channels into an effective omnichannel approach will require B2B firms to consider five key factors.
This presentation is on two B2B Handbook Chapters: Branding in B2B Firms (Kevin Lane Keller & Philip Kotler) and B2B E-Commerce (Venkatesh Shankar) on November 19, 2021.
© 2024 ISBM – Institute for the Study of Business Markets
484 Business Building
University Park, PA 16802
Phone: 814-863-2782
Fax: 814-863-0413
Email: ISBM@psu.edu
© 2020 ISBM – Institute for the Study of Business Markets