ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.
AI can identify market opportunities, personalize content, customize pricing, automate selling tasks, and improve workforce performance.
2024 was touted as the year of the election – for the first time, over half the world’s population went to the polls in national elections. Immigration, along with the economy and national security, was not only at the top of candidates’ agendas, but also highly polarizing. Results were a mixed bag, but one thing is clear, the results will prove consequential for years to come. Please join Nancy Morowitz and Scott Leeb From Fragomen as they explore the immigration and mobility implications of recent elections and what Trump 2.0 means for your business.
The B2B SaaS sector is predicted to continue growing, with human resources being the top growth segment.
Improving your brand as an employer requires emphasizing several internal and external processes.
The most common areas B2B marketers expect investing more in include digital and website program budgets and creative services and content.
B2B buyer preferences continue to shift in favor of suppliers who practice societally “good” business.
As the demand for B2B services grows, so do the challenges for new entrants providing them.
The “Great Resignation,” a term coined to describe the uncharacteristically high rate of employees voluntary resigning from their jobs, has
Organizations that are hyper-focused on their customers may also reap the benefits of more enthusiastic job recommendations from their employees.
What distinguishes growth leaders from growth laggards? In this interview, George Day and Gregory P. Shea discuss how organically growing firms successfully attract, nurture, and retain innovation talent. The commitment to innovation is ingrained in a firm’s culture and organizational structures and processes. Innovation talent is drawn to organizations with these characteristics.
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