ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.
Over half of recently surveyed companies plan to increase telecommunications and technology spending this year.
The B2B SaaS sector is predicted to continue growing, with human resources being the top growth segment.
Although the distinctions between B2B and B2C CMOs are well-studied, even among B2B CMOs, area of focus vary.
Although a strong partnership between the CEO and the CMO can drive growth, there are three key sources of friction that organizations must first overcome.
As the demand for B2B services grows, so do the challenges for new entrants providing them.
The three key components of a customer-obsessed growth engine are creating buyer value, aligning marketing, sales, and product teams, and leveraging technology.
By becoming “customer-obsessed,” B2B firms can be better oriented for future growth and value creation.
Just as agile decision-making kept many B2B technology providers afloat during the pandemic, it may also propel them during uncertain economic conditions in the near future.
Increasing the voice of customer training that market-facing organization members receive can prove a critical precursor to new product organic growth.
Webinar from Brunner and Value Engineering to highlight new digitals to enable faster revenue growth.
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