ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.
ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to
Benchmark your own firm and compare against The AIM Institute’s recent research that identified the importance of 8 key capabilities to drive Organic Growth, then understand actions you can take on the most important capabilities.
What are the top 3 drivers of B2B organic growth? (Hint: B2B-optimized customer interviews is #3). You’ll learn how 24 growth drivers stack up in this AIM Institute research… based on over 10,000 years of professional experience. But which are the right drivers for your company to pursue right now? That’s where this new B2B Growth Diagnostic—a free service for ISBM webcast attendees—comes in. You can benchmark your company on the same 24 growth drivers against average, top quartile and top decile companies. No need to hire a growth consultant: This free research and diagnostic lets you quickly and easily plan the best growth path for your business. Dan Adams of the AIM Institute explains how in this webinar.
The Keynote of the conference, delivered by Bernie Jaworski and Russ Klein, tackling the seven big opportunities (and problems) facing marketing – B2B focused insights from the AMA Intellectual Agenda 1.0.
Watch the presentation “Taking The “Hit or Miss” Out of Faster Organic Growth: Identifying and Changing High Yield Customer Behavior” delivered by Bob Lurie at the March 2018 Member’s Meeting. Five principles to combat slowing growth are discussed during this presentation.
Much has been written about the importance of understanding the customer journey. B2B companies need to equip their employees with a solid understanding of the company’s purpose in order to be truly customer centric. This two part article in the Gallup Business Journal explores how changing the internal culture can deliver a better experience all around.
In this webinar, John DeSarbo and Rachael Travis of ZS Associates present the results of a survey among manufacturers and distributors about the most important challenges inhibiting growth for their businesses. They focus on the top challenge: new customer acquisition.
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