The Power of Partnership: How the CEO-CMO Relationship Can Drive Outsize Growth
Although a strong partnership between the CEO and the CMO can drive growth, there are three key sources of friction that organizations must first overcome.
ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.
ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to
Although a strong partnership between the CEO and the CMO can drive growth, there are three key sources of friction that organizations must first overcome.
As the demand for B2B services grows, so do the challenges for new entrants providing them.
The three key components of a customer-obsessed growth engine are creating buyer value, aligning marketing, sales, and product teams, and leveraging technology.
By becoming “customer-obsessed,” B2B firms can be better oriented for future growth and value creation.
Just as agile decision-making kept many B2B technology providers afloat during the pandemic, it may also propel them during uncertain economic conditions in the near future.
Increasing the voice of customer training that market-facing organization members receive can prove a critical precursor to new product organic growth.
Webinar from Brunner and Value Engineering to highlight new digitals to enable faster revenue growth.
This presentation is from Laura Patterson, President of VisionEdge Marketing and author of Fast-Track Your Business: A Customer-Centric Approach to Accelerate Market Growth.
For many business leaders growth is the number one mandate. But growth doesn’t just occur – it takes intent and deliberate action. It requires connecting Upstream and Downstream Marketing. Join the conversation with Lynn Yanyo and Laura Patterson as they walk through the Circle of Traction framework, a practical customer-centric framework for navigating and accelerating a sustainable path to organic growth. Catch the conversation as they walk through data-informed insights, operational excellence, and performance management to accelerate growth.
In Fast-Track Your Business, author Laura Patterson offers step-by-step guidance for acquiring customer insights, creating customer-centric outcomes, and developing strategies and measurable executable plans.
Fast-Track Your Business provides a customer-centric framework for choosing and navigating a sustainable path forward—a system that creates momentum and accelerates organic market growth.
Benchmark your own firm and compare against The AIM Institute’s recent research that identified the importance of 8 key capabilities to drive Organic Growth, then understand actions you can take on the most important capabilities.
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