4 Strategies for B2B Marketers to Increase ROI During the Economic Downturn
B2B marketers can optimize their short-term resource allocation in four key ways during economic downturns.
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B2B marketers can optimize their short-term resource allocation in four key ways during economic downturns.
While developing keyword targets is challenging in B2B industries, several publicly-available sources can provide valuable suggestions.
In business markets, the impact of advertising can have a long-run impact on the purchasing of new products.
The digitization of B2B selling opens unprecedented international opportunities if accompanying paid search strategies are localized.
Although B2B marketing expenditures are expected to continue to grow over the next five years, the ways in which firms intend to spend their budgets vary significantly.
The rise of eB2B retailers opens up an exciting opportunity for collaboration with CPG manufacturers.
Although most firms strive to receive positive customer references, the elements within each reference can drastically change their impact on firm value.
As the demand for B2B services grows, so do the challenges for new entrants providing them.
The three key components of a customer-obsessed growth engine are creating buyer value, aligning marketing, sales, and product teams, and leveraging technology.
In both favorable and unfavorable market conditions, B2B firms that embrace growth analytics are better poised for success.
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