sales and marketing – Page 8

The anatomy of a successful B2B SaaS marketing strategy

An effective B2B software as a service marketing strategy is comprised of purposeful actions at four key stages.

July 5, 2022

B2B CMOs: Here Are Six Key Insights To Drive Growth And Strengthen Performance

With numerous levers available to B2B CMOs with a revenue growth focus, six key actionable items have emerged from a large-scale survey.

June 23, 2022

Building next-generation B2B sales capabilities

To build the capabilities necessary to compete in the current digital selling environment, B2B firms must take three key actions.

April 14, 2022

Five digital and analytics battlegrounds for B2B aftermarket growth

B2B firms wishing to acquire additional revenue from aftermarket products and services must consider the impact of five key “levers” that they control.

March 14, 2022

How to boost growth in industrial services: Better customer experience

While industrial OEMs face significant challenges when designing improved customer experiences, following several key principles can provide meaningful progress.

March 8, 2022

Supply Chain: Managing the Dilemma (Brent Moritz)

Watch Joanne Smith (Price to Profits Consulting), Andrew Petersen (ISBM, Penn State), Liam Fahey (Leadership Forum, Inc.), and Becky Williams (ISBM) who are joined with our world expert, Dr. Brent Moritz, during a special JAM Session on the Supply Chain Dilemma and Marketing’s Role in Easing the Pain of the Supply Chain Dilemma.

Learn the latest information on supply chain disruptions and what is likely to continue for 2022.

January 31, 2022

What’s Next In B2B Content? Five Important Focus Areas For 2022

Forbes outlines several important “calls to action” for B2B marketers in 2022.

January 30, 2022

5 Planks of Door Opening Success (Caryn Kopp)

Webinar from Caryn Kopp. The first step in closing a sale is landing the initial meeting. Do you want more of those? Learn Caryn’s proven secrets for getting the right prospect doors open so you have a continual flow of new opportunities in your pipeline.

November 19, 2021

World Class Marketing Organization Behavior (Sundar Bharadwaj)

Listen to ISBM Fellow, Sundar Bharadwaj where he talks about the behaviors of World Class B2B Marketing Organizations. Presentation from the October 2021 ISBM Members Meeting.

November 9, 2021

B2B Digital Marketing Frameworks (Venky Shankar)

To succeed in the dynamic B2B digital environment, B2B marketers need to continually plan and execute state-of-the-art digital marketing strategies. This presentation will highlight useful organizing frameworks to think strategically about B2B digital marketing strategy and B2B e-commerce with examples. Presentation from the October 2021 ISBM Members Meeting.

November 9, 2021

ISBM Pulse: sales and marketing

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