ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.
The growth of online B2B selling will necessitate firms that firms adopt even more data-driven selling techniques in the near future.
Although mergers and acquisitions can create value for firms, their potentially negative impact on customer satisfaction requires attention.
With consumers increasingly preferring self-guided purchase journeys, producing engaging firm-generated content has become more important than ever.
An effective B2B software as a service marketing strategy is comprised of purposeful actions at four key stages.
With numerous levers available to B2B CMOs with a revenue growth focus, six key actionable items have emerged from a large-scale survey.
To build the capabilities necessary to compete in the current digital selling environment, B2B firms must take three key actions.
B2B firms wishing to acquire additional revenue from aftermarket products and services must consider the impact of five key “levers” that they control.
While industrial OEMs face significant challenges when designing improved customer experiences, following several key principles can provide meaningful progress.
Watch Joanne Smith (Price to Profits Consulting), Andrew Petersen (ISBM, Penn State), Liam Fahey (Leadership Forum, Inc.), and Becky Williams (ISBM) who are joined with our world expert, Dr. Brent Moritz, during a special JAM Session on the Supply Chain Dilemma and Marketing’s Role in Easing the Pain of the Supply Chain Dilemma.
Learn the latest information on supply chain disruptions and what is likely to continue for 2022.
Forbes outlines several important “calls to action” for B2B marketers in 2022.
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