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ISBM Academic Newsletter, Volume 11, Issue 2

In this Issue: - ISBM’s B2B Academic Conference and PhD Camp for Research in B2B Markets - Feature: Choosing and Managing B2B Marketing Metrics (Andrew Petersen) - From the Membership: Next Members Meeting Customer Engagement as a Differential in B2B Growth and Profitability (Lynn Yanyo) - IPSS Update: Fall Lineup - 2018 Dissertation Support Award Competition Announcement

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Tags: metrics, customer engagement, newsletter, IPSS, Academic Conference, PhD Camp, Dissertation Support Award
Category: Newsletter Archive
Topics: ISBM, Analytics and market research

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Email: ISBM@psu.edu

ISBM Academic Newsletter, Volume 11, Issue 2

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