The ISBM Pulse content library contains archived copies of previous member meeting presentations, webinars, courses, articles/reports, and a multitude of other knowledge. This material is freely available for our ISBM members.
Key Questions on Innovation in the B2B Context
Innovation is a critical driver of the improvement in performance of customers, the growth and success of firms and the wealth of nations. Although much is known because of extensive research on innovation, several important questions on innovation still remain unanswered. This chapter identifies ten major topics in innovation, summarizes the major contributions of and issues in those topics and outlines key research questions for the future.