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ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to
The ISBM Pulse content library contains archived copies of previous member meeting presentations, webinars, courses, articles/reports, and a multitude of other knowledge. This material is freely available for our ISBM members.
New developments in consumer tracking online will require innovative approaches from B2B marketers.
The sharing economy has wide-ranging applications in the B2B domain.
Improving the B2B buying experience can reap significant rewards for digitally savvy firms.
B2B organizations can use data-driven insights to allow their salesforce to spend more time on core tasks.
B2B companies must consider whether volume discounts are necessarily for all buyers.
Several marketing trends are worth following in 2021 in the B2B domain.
Midsize B2B firms must address key challenges to be able to compete with larger organizations.
The COVID-19 pandemic has forced buyers and sellers to shift a significant amount of their interactions to online platforms, with a recent study by McKinsey
The use of artificial intelligence in B2B sales can bring new agility to decision-making.
The COVID-19 pandemic has necessitated the creation of B2B e-commerce platforms.
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