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The ISBM Pulse content library contains archived copies of previous member meeting presentations, webinars, courses, articles/reports, and a multitude of other knowledge. This material is freely available for our ISBM members.
As buyers to continue express their preferences for self-guided interactions, B2B firms must adapt their strategies.
Avoiding the pitfalls of herd mentality requires firms to be willing to explore potential reactions from multiple stakeholders.
As B2B firms continue to explore ways to grow, investing in green products may become an increasingly viable strategy.
Oftentimes, buyer-seller relationships can exhibit signs of falling apart. Knowing from where concerning signals emerge is critical.
Harnessing the full potential of an omnichannel approach requires the consideration of four key strategies.
In the new business-to-business environment, sales growth is likely to come from investments in more selling channels.
As buyers become increasingly comfortable purchasing online, B2B sales representatives may need to redefine their roles when faced with evolving buyer customer preferences.
Although many applications of the metaverse have been provided in B2C contexts, the potential impact of an engaging virtual environment can also be significant for B2B companies.
To build the capabilities necessary to compete in the current digital selling environment, B2B firms must take three key actions.
As firms increasingly focus on more sustainable business models, an increased focus on the concept of B4B (business-for-business) may prove impactful.
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