ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.
ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to
The ISBM Pulse content library contains archived copies of previous member meeting presentations, webinars, courses, articles/reports, and a multitude of other knowledge. This material is freely available for our ISBM members.
While industrial OEMs face significant challenges when designing improved customer experiences, following several key principles can provide meaningful progress.
As investments in e-commerce channels by B2B firms continue to rise, several misconceptions about e-commerce may still need to be dispelled.
Integrating multiple channels into an effective omnichannel approach will require B2B firms to consider five key factors.
The digital revolution already exemplified in fragmented retail settings will further accelerate due to the rise of eB2B companies.
Increasing the voice of customer training that market-facing organization members receive can prove a critical precursor to new product organic growth.
Forbes outlines several important “calls to action” for B2B marketers in 2022.
The utilization of omnichannel approaches post-pandemic continues to grow and change the B2B buying landscape.
B2B firms that outperform their peers in predictive analytics share four key characteristics.
Trends in B2B markets indicate that the COVID-19-related growth in e-commerce will continue for years to come.
Although the benefits of digital transformation efforts may be substantial for industrial companies, several key steps must be considered for successful implementation.
© 2021 ISBM – Institute for the Study of Business Markets
484 Business Building
University Park, PA 16802
Phone: 814-863-2782
Fax: 814-863-0413
Email: ISBM@psu.edu
© 2020 ISBM – Institute for the Study of Business Markets