Content Library

How industrial companies can put e-commerce at the heart of their growth strategy

Industrial companies increasingly see the benefit in having robust e-commerce platforms, but several key questions must be asked as they begin advancing into a more digital domain.

October 18, 2021

Open Negotiation: The Back-End Benefits of Salespeople’s Transparency in the Front End (Atefi et al. 2020)

In sales negotiations, building trust at the beginning of an interaction can lead to significantly higher back end revenue.

October 11, 2021

B2B Customers Expect More Than Ever. Demand Centers Can Help.

Demand centers can provide a valuable service for B2B marketers, but their adoption often requires a redefinition of sales and marketing team roles within organizations.

October 5, 2021

2021 ISBM B2B Trends Study

The goals of the 2021 ISBM B2B Trend Study© are (1) to identify research priorities for the academic B2B marketing community and (2) to guide course content and other offerings for the corporate ISBM community.

October 1, 2021

Faster Revenue Growth Enabled by New Digital Tools (Eric Perz and Pat Kenny)

Webinar from Brunner and Value Engineering to highlight new digitals to enable faster revenue growth.

October 1, 2021

Accessible Design to Maximize Marketing Reach (Mike Iannelli and Kim Casey, Ablr)

Making your communications accessible and engaging for the disability community results in greater inclusion, lower risk and higher return. Watch this webinar from Ablr to get tips to keep your communication accessible for those with disabilities.

October 1, 2021

Servant Innovation: Why Marketing Is Everything We Do (Dave Loomis)

Serving others is the reason we’re all in business and the secret to staying in business and growing. While organizations have many roles, Dave Loomis argues that everything is marketing – because everything we do is centered on delivering a product or service of value to our customers.

October 1, 2021

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How industrial companies can put e-commerce at the heart of their growth strategy

Open Negotiation: The Back-End Benefits of Salespeople’s Transparency in the Front End (Atefi et al. 2020)

B2B Customers Expect More Than Ever. Demand Centers Can Help.

2021 ISBM B2B Trends Study

Faster Revenue Growth Enabled by New Digital Tools (Eric Perz and Pat Kenny)

Accessible Design to Maximize Marketing Reach (Mike Iannelli and Kim Casey, Ablr)

Servant Innovation: Why Marketing Is Everything We Do (Dave Loomis)

The Voice of the Customer: A Primer for Everyone

How To Crack The Code On B2B Recruiting

Three Ways to Sell Value in B2B Markets

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