ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.
ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to
The ISBM Pulse content library contains archived copies of previous member meeting presentations, webinars, courses, articles/reports, and a multitude of other knowledge. This material is freely available for our ISBM members.
An effective B2B software as a service marketing strategy is comprised of purposeful actions at four key stages.
Although B2B and B2C customers increasingly expect personalized service interactions, firms must balance this preference with data privacy concerns.
With numerous levers available to B2B CMOs with a revenue growth focus, six key actionable items have emerged from a large-scale survey.
Having highly involved organizational buyers can impact financial outcomes for B2B firms.
As buyers to continue express their preferences for self-guided interactions, B2B firms must adapt their strategies.
Avoiding the pitfalls of herd mentality requires firms to be willing to explore potential reactions from multiple stakeholders.
As B2B firms continue to explore ways to grow, investing in green products may become an increasingly viable strategy.
CEOs with prior marketing experience can prove particularly effective at enhancing corporate social performance.
Oftentimes, buyer-seller relationships can exhibit signs of falling apart. Knowing from where concerning signals emerge is critical.
Harnessing the full potential of an omnichannel approach requires the consideration of four key strategies.
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