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The ISBM Pulse content library contains archived copies of previous member meeting presentations, webinars, courses, articles/reports, and a multitude of other knowledge. This material is freely available for our ISBM members.
In an increasingly customer-driven world, firms must effectively engage in lifecycle revenue marketing.
Chatbots are not only increasingly used in B2B industries to generate leads, but also have been associated with improved conversion rates.
Just as agile decision-making kept many B2B technology providers afloat during the pandemic, it may also propel them during uncertain economic conditions in the near future.
With the rise of group purchasing organizations, determining the optimal relationship between buyers and sellers has become an even greater challenge.
A critical disconnect exists between what customers report caring about and what B2B firms emphasize in their branding efforts.
As economic conditions worsen, B2B firms must consciously reallocate resources to high-performing areas.
Video advertising is a tool that savvy B2B firms should consider utilizing even more in 2023.
Following socially irresponsible behaviors, firms must carefully select what type of CSR efforts to engage in.
As B2B marketers forecast how they will spend their allotted resources in 2023, a recent survey revealed similarities and areas of divergence.
In determining areas of focus for 2023, B2B marketers should emphasize increased digitization of processes.
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