ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.
ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to
The ISBM Pulse content library contains archived copies of previous member meeting presentations, webinars, courses, articles/reports, and a multitude of other knowledge. This material is freely available for our ISBM members.
New developments in consumer tracking online will require innovative approaches from B2B marketers.
Customer satisfaction can be used as a leading indicator for future cost of selling, an important consideration for investors.
The sharing economy has wide-ranging applications in the B2B domain.
Can you document your lead generation from social media? Beyond awareness, can you measure the financial impact from social media engagement? Brian Graves shares the examples and tangible successes from a dedicated, consistent social media program at Romeo Rim.
Improving the B2B buying experience can reap significant rewards for digitally savvy firms.
Ambiguous contractual language between parties can lead to outcomes that benefit franchisors.
B2B organizations can use data-driven insights to allow their salesforce to spend more time on core tasks.
B2B companies must consider whether volume discounts are necessarily for all buyers.
Corporate sociopolitical activism (CSA) is defined by Bhagwat and her co-authors as a firm’s public demonstration of support for or opposition to one side of
Several marketing trends are worth following in 2021 in the B2B domain.
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