ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.
The ISBM Pulse content library contains archived copies of previous member meeting presentations, webinars, courses, articles/reports, and a multitude of other knowledge. This material is freely available for our ISBM members.
A survey of 1,500 B2B thought leaders revealed that building trust through video content creation is a critical goal.
A recent study by McKinsey & Company revealed 13 key technology trends in 2025.
The increased reliance of buyers on AI-curated research results requires sellers to re-think their content strategies.
B2B buyers continue to prefer self-service buying experiences.
B2B customers increasingly believe that technology and telecommunications companies can offer services beyond core connectivity.
Although outside experts can bring immense value to a project, firms must balance the potential information leakage that can emerge following outside expert involvement.
Attendee preferences for B2B events continue to evolve following the increased digitization brought forth by the COVID-19 pandemic.
Energy and materials companies are increasingly investing in e-commerce and generative artificial intelligence.
A recent webinar by Bain & Company outlined how B2B firms can grow successfully given 2025’s many challenges.
Top performing B2B companies have integrated AI across many processes.
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