ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.
The ISBM Pulse content library contains archived copies of previous member meeting presentations, webinars, courses, articles/reports, and a multitude of other knowledge. This material is freely available for our ISBM members.
B2B thought leadership is an increasingly effective way to demonstrate value to customers.
B2B event marketing can be improved through the use of artificial intelligence.
Across several product categories, the importance of B2B brands in driving sales continues to grow.
By meticulously mapping a customer’s buying journey, B2B companies can enhance customer experiences.
Frontline marketers will experience the future of artificial intelligence in three phases.
To more effectively measure marketing’s impact, B2B organizations must be aware of five key insights.
AI is already transforming the way firms conceive, develop, and launch new products. But where and how do you begin this journey?
Generative AI is a powerful tool that requires guidelines, careful data considerations, and human connections.
Forrester makes five predictions relevant to B2B marketers for 2024.
Marketers should look deeper into several metrics to set their budgets, not just their peers’ spending.
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