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The ISBM Pulse content library contains archived copies of previous member meeting presentations, webinars, courses, articles/reports, and a multitude of other knowledge. This material is freely available for our ISBM members.
With uncertainty surrounding future economic conditions, forward-looking B2B firms may need to become even more customer-focused.
B2B buyer behavior has changed radically over the past few years, requiring firms to develop increased selling sophistication.
Investments in firstline sales managers, sales transformation initiatives, and e-commerce are three critical areas of emphasis for B2B firms.
To effectively use marketing technologies, a close collaboration must be formed between marketing and information technology groups within an organization.
Accommodating the differing payment method preferences of B2B and B2C buyers can create value for B2B sellers.
Although many firms are inclined to decrease investments during economic downturns, investing in brand purpose may be a more prudent strategy.
Although the COVID-19 pandemic accelerated the rate at which B2B companies adopted hybrid selling approaches, the effectiveness of these methods suggests that they are here to say.
The use of influencers has become an increasingly important part of digital marketing strategy for B2B firms.
The rise of B2B influencers, particularly on LinkedIn, is a trend worth noting and a marketing approach worth examining for B2B firms.
Building confidence and communicating clear expectations to buyers are cornerstones to creating trust for B2B firms.
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