The ISBM Pulse content library contains archived copies of previous member meeting presentations, webinars, courses, articles/reports, and a multitude of other knowledge. This material is freely available for our ISBM members.
The ‘Circles of Doom’: Quantifying the Misalignment of B2B Marketing and Sales
In B2B markets, marketing and sales efforts are often misaligned, leading to losses in revenue and greater customer churn.