ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.

ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to

The Digital Transformation of Buyer/Supplier Dynamics

August 28, 2020

Our own Stefan Wuyts - Director of the ISBM and Full Professor of Marketing - was recently interviewed by PYMNTS.com on digitalization. The interview covers online platforms, buying groups, and the future (if any) of tradeshows. Whatever the future holds - the B2B buying process will be very different in the future.

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