The anatomy of a successful B2B SaaS marketing strategy
An effective B2B software as a service marketing strategy is comprised of purposeful actions at four key stages.
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An effective B2B software as a service marketing strategy is comprised of purposeful actions at four key stages.
Although B2B and B2C customers increasingly expect personalized service interactions, firms must balance this preference with data privacy concerns.
With numerous levers available to B2B CMOs with a revenue growth focus, six key actionable items have emerged from a large-scale survey.
As buyers to continue express their preferences for self-guided interactions, B2B firms must adapt their strategies.
Avoiding the pitfalls of herd mentality requires firms to be willing to explore potential reactions from multiple stakeholders.
As B2B firms continue to explore ways to grow, investing in green products may become an increasingly viable strategy.
Oftentimes, buyer-seller relationships can exhibit signs of falling apart. Knowing from where concerning signals emerge is critical.
Harnessing the full potential of an omnichannel approach requires the consideration of four key strategies.
In the new business-to-business environment, sales growth is likely to come from investments in more selling channels.
As buyers become increasingly comfortable purchasing online, B2B sales representatives may need to redefine their roles when faced with evolving buyer customer preferences.
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