ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.
While developing keyword targets is challenging in B2B industries, several publicly-available sources can provide valuable suggestions.
The digitization of B2B selling opens unprecedented international opportunities if accompanying paid search strategies are localized.
B2B buyer preferences continue to shift in favor of suppliers who practice societally “good” business.
The rise of eB2B retailers opens up an exciting opportunity for collaboration with CPG manufacturers.
As the demand for B2B services grows, so do the challenges for new entrants providing them.
The three key components of a customer-obsessed growth engine are creating buyer value, aligning marketing, sales, and product teams, and leveraging technology.
In both favorable and unfavorable market conditions, B2B firms that embrace growth analytics are better poised for success.
By 2035, more buyers will become aware of brands through influencer marketing than via traditional search engines. Many B2B firms are preparing for this shift.
A recent survey of B2B marketers revealed that both budgets and the use of AI are expected to grow in the coming years.
Although paid media advertising approaches are often designed with B2C companies in mind, it also provides substantial upside for B2B companies.
© 2024 ISBM – Institute for the Study of Business Markets
484 Business Building
University Park, PA 16802
Phone: 814-863-2782
Fax: 814-863-0413
Email: ISBM@psu.edu
© 2020 ISBM – Institute for the Study of Business Markets