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To counter payment delays brought forth by challenging economic conditions, B2B firms are increasingly focusing on accounts receivable automation.
In B2B markets, marketing and sales efforts are often misaligned, leading to losses in revenue and greater customer churn.
The most common areas B2B marketers expect investing more in include digital and website program budgets and creative services and content.
B2B marketers can optimize their short-term resource allocation in four key ways during economic downturns.
While developing keyword targets is challenging in B2B industries, several publicly-available sources can provide valuable suggestions.
The digitization of B2B selling opens unprecedented international opportunities if accompanying paid search strategies are localized.
B2B buyer preferences continue to shift in favor of suppliers who practice societally “good” business.
The rise of eB2B retailers opens up an exciting opportunity for collaboration with CPG manufacturers.
As the demand for B2B services grows, so do the challenges for new entrants providing them.
The three key components of a customer-obsessed growth engine are creating buyer value, aligning marketing, sales, and product teams, and leveraging technology.
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