ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.
As economic conditions worsen, B2B firms must consciously reallocate resources to high-performing areas.
Video advertising is a tool that savvy B2B firms should consider utilizing even more in 2023.
As B2B marketers forecast how they will spend their allotted resources in 2023, a recent survey revealed similarities and areas of divergence.
In determining areas of focus for 2023, B2B marketers should emphasize increased digitization of processes.
In B2B industries, reducing customer purchasing effort can be a key contributor to future growth.
As more and more buyers opt to utilize firm-generated content online over traditional in-person information gathering with salespeople, crafting engaging content is more important than ever.
A survey of 50 global B2B leaders revealed five key strategies that can ensure a successful sales future.
With uncertainty surrounding future economic conditions, forward-looking B2B firms may need to become even more customer-focused.
B2B buyer behavior has changed radically over the past few years, requiring firms to develop increased selling sophistication.
Investments in firstline sales managers, sales transformation initiatives, and e-commerce are three critical areas of emphasis for B2B firms.
© 2024 ISBM – Institute for the Study of Business Markets
484 Business Building
University Park, PA 16802
Phone: 814-863-2782
Fax: 814-863-0413
Email: ISBM@psu.edu
© 2020 ISBM – Institute for the Study of Business Markets