March 2018: Key Marketing Opportunities and Challenges in 2020

Supply Chain: Managing the Dilemma (Brent Moritz)

Watch Joanne Smith (Price to Profits Consulting), Andrew Petersen (ISBM, Penn State), Liam Fahey (Leadership Forum, Inc.), and Becky Williams (ISBM) who are joined with our world expert, Dr. Brent Moritz, during a special JAM Session on the Supply Chain Dilemma and Marketing’s Role in Easing the Pain of the Supply Chain Dilemma.

Learn the latest information on supply chain disruptions and what is likely to continue for 2022.

January 31, 2022

The Seven Big Problems of Marketing (Russ Klein and Bernie Jaworski)

The Keynote of the conference, delivered by Bernie Jaworski and Russ Klein, tackling the seven big opportunities (and problems) facing marketing – B2B focused insights from the AMA Intellectual Agenda 1.0.

March 8, 2018

Generating and Using Insights to Shape Marketing Practice (Liam Fahey)

This presentation by Liam Fahey covers how to translate domain change insights (about customers, competitors, and products/solutions) into business implications (mindset shifts, strategy, and execution).

March 8, 2018

Taking The “Hit or Miss” Out of Faster Organic Growth (Bob Lurie)

Watch the presentation “Taking The “Hit or Miss” Out of Faster Organic Growth: Identifying and Changing High Yield Customer Behavior” delivered by Bob Lurie at the March 2018 Member’s Meeting. Five principles to combat slowing growth are discussed during this presentation.

March 8, 2018

Squirrels, Shiny Objects and Digital Transformation (Vince Kostelnik)

The term “Digital Transformation” has been around for several years now and is often overused today without the understanding of everything that it encompasses. It includes transforming the entire customer experience as well as two other primary categories At the heart of digital transformation is rethinking how a business can create value for a customer to keep them engaged with you. Although technology can assist you in achieving the goal, it is not the sole contributor to a successful transformation.

March 2, 2018

Eliminating Managerial Bias for High-End Products in Our Market-Driven Product Development (Abbie Griffin)

Research finds that managers making product development selection decisions biased against low-end, low-priced projects in favor of high-end, high-priced projects, even when there is no economic benefit to them. Given these biases, we suggest actions managers can take to overcome these biases.

March 1, 2018

ISBM Pulse: March 2018: Key Marketing Opportunities and Challenges in 2020

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All Archives by Month

Supply Chain: Managing the Dilemma (Brent Moritz)

The Seven Big Problems of Marketing (Russ Klein and Bernie Jaworski)

Generating and Using Insights to Shape Marketing Practice (Liam Fahey)

Taking The “Hit or Miss” Out of Faster Organic Growth (Bob Lurie)

Squirrels, Shiny Objects and Digital Transformation (Vince Kostelnik)

Eliminating Managerial Bias for High-End Products in Our Market-Driven Product Development (Abbie Griffin)

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