stories matter

Building an Insights Culture in B2B2C (Matthew Rudd)

Speaker(s): Matthew Rudd
Presentation Date: February 2020
Many B2B suppliers are seeking the benefits of being more market-driven to aid both product innovation and commercial engagement for their consumer-driven customers.  This presentation is about how Lubrizol is developing an Insights culture and capability through a pragmatic approach, focused on selling and storytelling.

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