Manchester City Football Brand and Influence Campaign Aimed B2B2C (Joe Vesey) (Part 1)
Speaker(s): Joe Vesey
Presentation Date: February 2020
Story of a B2B Technology company trying a new approach to marketing/communications elevating a message around sustainability/social value creation - awareness of water challenges and solutions that exist to bring clean water to those in need. Hear their thought process and lessons learned for picking a global partner and their platform to help tell this story, Manchester City Football Club, the second most valuable sports franchise in the world.
The following material is restricted to ISBM member companies. Please login to continue or learn more about becoming a member.