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Business-to-Business Projects, Task Configuration, and Innovation (Ghazimatin, Mooi, and Heide 2022)

September 19, 2022

Although short-term projects can generate crucial product and process innovations, their organization requires careful consideration by B2B firms.

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Tags: innovation
Category: Curated B2B Research
Topics: Innovation and new product development

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Business-to-Business Projects, Task Configuration, and Innovation (Ghazimatin, Mooi, and Heide 2022)

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