In this Issue (July 2016):
- Feature: The Chief Marketing Officer Matters! Even in B2B Firms... (Frank Germann)
- From the Membership: Big Talk: The Stakeholder Value Chain 2016 Spring Member’s Meeting (Suzanne Lavin)
- Venkatesan and Kumar win Inaugural ISBM-David T. Wilson-Sheth Foundation Award for Long Term Impact in B2B Marketing
- IPSS Update: Fall Lineup (Hari Sridhar)
- B2B PhD Camp for Research and Academic Conference...Still Time to Register
- B2B Academic Conference Session Preview
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