ISBM Academic Newsletter, Volume 9, Issue 2

In this Issue (July 2016):  - Feature: The Chief Marketing Officer Matters! Even in B2B Firms... (Frank Germann) - From the Membership: Big Talk: The Stakeholder Value Chain 2016 Spring Member’s Meeting (Suzanne Lavin) - Venkatesan and Kumar win Inaugural ISBM-David T. Wilson-Sheth Foundation Award for Long Term Impact in B2B Marketing - IPSS Update: Fall Lineup (Hari Sridhar) - B2B PhD Camp for Research and Academic Conference...Still Time to Register - B2B Academic Conference Session Preview 

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