ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.
By 2025, 80% of B2B sales transactions may take place online, with many buyers preferring to take their own circuitous routes when making purchases.
Successful B2B companies seamlessly implement omnichannel customer experiences.
B2B e-commerce reached $23.4 trillion in global sales last year.
Although self-service buying is increasingly important, fewer than half of B2B sales leaders consider selling digitization to be a priority.
B2B event marketing can be improved through the use of artificial intelligence.
By meticulously mapping a customer’s buying journey, B2B companies can enhance customer experiences.
As B2B advertising budgets continue to rise, marketers will have more resources than ever to target specific audiences.
The most common areas B2B marketers expect investing more in include digital and website program budgets and creative services and content.
The three key components of a customer-obsessed growth engine are creating buyer value, aligning marketing, sales, and product teams, and leveraging technology.
For B2B firms to thrive in disruptive environments, there must be a synergy between online and offline channels.
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