ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.
In a recent study, B2B customers expressed strong preferences in self-service and collaboration with sellers.
Just as agile decision-making kept many B2B technology providers afloat during the pandemic, it may also propel them during uncertain economic conditions in the near future.
In determining areas of focus for 2023, B2B marketers should emphasize increased digitization of processes.
In B2B industries, reducing customer purchasing effort can be a key contributor to future growth.
In an hour-long webinar, the panel discusses how B2B firms can foster and accelerate B2B digital transformation.
The growth of online B2B selling will necessitate firms that firms adopt even more data-driven selling techniques in the near future.
With consumers increasingly preferring self-guided purchase journeys, producing engaging firm-generated content has become more important than ever.
Although B2B and B2C customers increasingly expect personalized service interactions, firms must balance this preference with data privacy concerns.
With numerous levers available to B2B CMOs with a revenue growth focus, six key actionable items have emerged from a large-scale survey.
As buyers to continue express their preferences for self-guided interactions, B2B firms must adapt their strategies.
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