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Artificial intelligence is a valuable tool in B2B marketing.
B2B organizations can use data-driven insights to allow their salesforce to spend more time on core tasks.
Several marketing trends are worth following in 2021 in the B2B domain.
The COVID-19 pandemic has forced buyers and sellers to shift a significant amount of their interactions to online platforms, with
The use of artificial intelligence in B2B sales can bring new agility to decision-making.
The COVID-19 pandemic has necessitated the creation of B2B e-commerce platforms.
The COVID-19 pandemic has accelerated a shift from analog processes to automated and digital-first engagements with customers, a process outlined
The B2B companies that focus on providing effective digital customer experiences will reap the rewards of an increasingly online B2B buying process.
As consumers become more aware of data gathering efforts by firms, companies have been forced to evolve in their data analytics efforts. The article highlights current developments in the data analytics domain.
As digital marketing trends continue to evolve, Altimeter provides an overview of results following a survey of senior digital marketers. The findings outline current and future areas of focus for digital marketers.
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