ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.
As B2B advertising budgets continue to rise, marketers will have more resources than ever to target specific audiences.
B2B outperformers in tech and telecom industries go to market more effectively than their competitors by focusing on four key areas.
Although effective customer journey management can increase firm performance, how it is achieved can be costly.
B2B companies that are thriving are more likely to be on the cutting edge of five key trends.
In determining areas of focus for 2023, B2B marketers should emphasize increased digitization of processes.
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