ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.
In this Issue (February 2020):
– Feature: The Future of the ISBM (Stefan Wuyts)
– IPSS Update: Spring Lineup
– Call for Nominations: ISBM-David T. Wilson-Sheth Foundation Award for Long Term Impact in B2B Marketing
– ISBM PhD Camp Announcement 2020
– ISBM Academic Conference Announcement and Call for Papers 2020
In this Issue (July 2019):
– Feature: Using Experiments in B2B Research (Mahima Hada)
– From the Membership: The B2B Curriculum (Lynn Yanyo)
– 2018 Dissertation Support Award Competition Winners Announced
– 2019 Dissertation Support Award Competition Announcement
– IPSS Update: Fall & Spring Lineup ISBM PhD Camp and Academic Conference 2020
In this Issue:
– ISBM’s B2B Academic Conference and PhD Camp for Research in B2B Markets
– Feature: Choosing and Managing B2B Marketing Metrics (Andrew Petersen)
– From the Membership: Next Members Meeting Customer Engagement as a Differential in B2B Growth and Profitability (Lynn Yanyo)
– IPSS Update: Fall Lineup
– 2018 Dissertation Support Award Competition Announcement
In this Issue (January 2018)
– From the Membership: The Thriving Marketer (Lynn Yanyo)
– From the Membership: Next Members Meeting (Lynn Yanyo)
– ISBM Fellow Feature: How to Become a Platform Business (Erich Joachimsthaler)
– ISBM Fellow Feature: B2B Firm’s Shift from Outside to Inside Sales Structures (Rob Palmatier)
– Invitation to EMAC 2018 and B2B SIG
– ISBM Phd Camp and Academic Conference 2018
– Call for Nominations: 2018 ISBM-David T. Wilson-Sheth Foundation Award for Long Term Impact in B2B Marketing
In this Issue (January 2017):
– Building Lasting Partnerships (Sandy Jap)
– Feature: Marketing In Recessions (Raji Srinivasan)
– From the Membership: Big Talk: Brand 2016 Fall Member’s Meeting (Suzanne Lavin)
– Reflections on the 2016 Institute for the Study of Business Markets B2B Academic Conference
– Highlights from the 2016 PhD Student Camp for Research
– IPSS Update: Spring Lineup (Hari Sridhar)
– BMM-EMAC Conference Announcement
In this Issue (July 2016):
– Feature: The Chief Marketing Officer Matters! Even in B2B Firms… (Frank Germann)
– From the Membership: Big Talk: The Stakeholder Value Chain 2016 Spring Member’s Meeting (Suzanne Lavin)
– Venkatesan and Kumar win Inaugural ISBM-David T. Wilson-Sheth Foundation Award for Long Term Impact in B2B Marketing
– IPSS Update: Fall Lineup (Hari Sridhar)
– B2B PhD Camp for Research and Academic Conference…Still Time to Register
– B2B Academic Conference Session Preview
In this Issue (March 2016):
– Feature: ISBM-CAP Project – Making Free Business-to-Business Manufacturing Apps Pay Off: The Case of Kennametal’s NOVO (Hari Sridhar)
– From the Membership: Big Talk: The Stakeholder Value Chain (Suzanne Lavin)
– PhD Research Camp Announcement
– Academic Conference Announcement
– IPSS Update: Fall Lineup (Hari Sridhar)
– 2015 Dissertation Support Award Competition…Winners Announced
– Last Call: Nominations for ISBM-David T. Wilson-Sheth Foundation Award
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