ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.
In this presentation by Vince Kostelnik and Neal Rabogliatti on the ROI on Digital Marketing, you learn:
The importance of selecting the relevant keyword search phrases
How to choose the most effective channels that address your target audience preferences
Aligning websites and the content of each Inbound tactic to Search Engine algorithms to rank on page 1
And a dive into Google Analytics
Driven by their online buying experiences, savvy business to business (B2B) buyers are demanding omni-channel capabilities when making work-related purchases. But for B2B sellers, in today’s rapidly changing world, building an effective omni-channel experience for buyers is not easy. It requires integrating world-class technology and transforming legacy organization structures and process, all at the same time. Join two experts from SAP Hybris as they walk you through the digital transformation landscape – from what the new digitally enabled customers are expecting to what current B2B companies are providing. Dean Afzal is the Global Marketing Director for B2B and John Fisher is the Global Head of Industry Marketing. They will share insights from their co-sponsored Forrest research to their experience with a wide array of existing customers on how, and why, they transformed their organizations.
In this Issue (March 2016):
– Feature: ISBM-CAP Project – Making Free Business-to-Business Manufacturing Apps Pay Off: The Case of Kennametal’s NOVO (Hari Sridhar)
– From the Membership: Big Talk: The Stakeholder Value Chain (Suzanne Lavin)
– PhD Research Camp Announcement
– Academic Conference Announcement
– IPSS Update: Fall Lineup (Hari Sridhar)
– 2015 Dissertation Support Award Competition…Winners Announced
– Last Call: Nominations for ISBM-David T. Wilson-Sheth Foundation Award
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