AI, digitalization, and information technology – Page 8

Accelerate B2B Conversions with Personalized Engagement and Optimization (Joe Fuster)

B2B customers expect personalized, engaging experiences, but where do you even start? The growth of AI makes it possible to accelerate B2B conversions by optimizing engagement for your visitors from the moment they hit your website, mobile site, or app. We will discuss how incorporating artificial intelligence into B2B marketing programs empowers marketers to create more relevant experiences that lead to better conversion rates, tests the content, and measures the impact of online campaigns.

August 8, 2018

The Customer Experience Edge (Volker Hildebrand)

In today’s digital economy information technology is playing a critical role in how companies can gain a competitive edge. The digital transformation is impacting every industry and at the epicenter of this change is the customer experience, which will redefine every company’s business model and how they deliver value. In this session we discuss both technology and (empowered) customers as the driving forces of digital transformation, how it is impacting marketing, sales & service and the entire supply chain. We talk about data as the digital fuel and provide multiple case studies of how companies leverage the latest technologies – including AI, IoT, mobile, cloud – to engage with their customers and gain a customer experience edge.

August 8, 2018

Dynamic Pricing in a Digital World (Manish Prabhu)

Successful pricers have started to piece together the digital bread crumbs to now provide a digitized version of the traditional pricing solution. A dynamic pricing solution provides customized price recommendations that are in line with the context of the product(s) / customer segments and associated pricing power. Come join us as we discuss approaches, techniques and outcomes from using digital enablers to provide dynamic support to a complex and complicated market place. Prabhu Mishra (Deloitte) presents how to use the traditional framework (identify business value, price to value & capture price) with a digital twist as we apply modern day analytics and capabilities to defend and enhance the traditional sources of price value and premium.

July 11, 2018

AI Within Reach: Demystifying Artificial Intelligence and Making It Work For You (Jessica Fewless)

Whether we realize it or not, we’ve all been using artificial intelligence (AI) for years to make our daily lives easier (think Siri). But it wasn’t until recently that Sales and Marketing organizations began realizing the power of AI to drive measurable business outcomes. While surveyed marketers believe AI will be transformative, fewer than 20 percent are actually using AI-powered applications today. All that is about to change and it’ll be easier than you might think. Watch this session with Lisa Ames to see real-life examples of sales and marketing organizations using AI and learn how you can:
– Boost pipeline generation by leveraging AI-powered applications
– Improve alignment by empowering your sales team with AI-driven insights
– Overcome the pitfalls that prevent companies from using AI successfully

June 6, 2018

Impact of Digital on the Sales Force (Mike Ahearne, Thomas Steenburgh)

Experienced marketers know that their sales force can have a greater impact on results than any other element of the marketing mix. The challenge has always been to deploy limited resources efficiently and effectively. Fortunately, today’s digital technologies make it possible to scale diverse resources, enabling the sales force to manage profitability across a wide range of account types and sizes. Few question technology’s pervasive impact on selling and the sales profession. Yet many firms are not adequately positioning their sales organizations for optimal performance in the digital age. This webinar examines the relationship of digital technology and the sales function, while offering specific strategies for leadership to fully leverage technology’s impact. Professors Mike Ahearne and Thomas Steenburgh provide examples of how world class organizations leverage digital capabilities to increase profits and gain competitive advantage, and will describe the shifts sales organizations will be required to make in sales process and training investments.

May 30, 2018

The Seven Big Problems of Marketing (Russ Klein and Bernie Jaworski)

The Keynote of the conference, delivered by Bernie Jaworski and Russ Klein, tackling the seven big opportunities (and problems) facing marketing – B2B focused insights from the AMA Intellectual Agenda 1.0.

March 8, 2018

Squirrels, Shiny Objects and Digital Transformation (Vince Kostelnik)

The term “Digital Transformation” has been around for several years now and is often overused today without the understanding of everything that it encompasses. It includes transforming the entire customer experience as well as two other primary categories At the heart of digital transformation is rethinking how a business can create value for a customer to keep them engaged with you. Although technology can assist you in achieving the goal, it is not the sole contributor to a successful transformation.

March 2, 2018

How AI is Streamlining Marketing and Sales

This article in the Harvard Business Review looks at companies using AI to manage their sales leads in a more prompt and effective way. This small investment can win customer satisfaction by providing personal and helpful attention.

February 4, 2018

6 Things B2B Leaders Can Do To Be More Agile And Drive Growth in the Digital Era

Is less more when it comes to digital strategy? This article highlights 6 things B2B leaders can do to craft a consistent and integrated digital presence to promote growth.

February 2, 2018

A Revolution is Coming (Erich Joachimsthaler)

At least since the industrial revolution, the basic model of a market and how companies create value has been the same. Companies buy, make, and sell stuff. Value is created at every stage of the value chain and at the end of the pipeline pops out a product or service that customers value. That fundamental basic structure is shaken up by technology. This presentation covers how a revolution is coming in how business marketers create value across industries and markets.

September 19, 2017

ISBM Pulse: AI, digitalization, and information technology

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