AI Within Reach: Demystifying Artificial Intelligence and Making It Work For You (Jessica Fewless)

Speaker(s): Jessica Fewless
Presentation Date: June 2018
Whether we realize it or not, we’ve all been using artificial intelligence (AI) for years to make our daily lives easier (think Siri). But it wasn’t until recently that Sales and Marketing organizations began realizing the power of AI to drive measurable business outcomes. While surveyed marketers believe AI will be transformative, fewer than 20 percent are actually using AI-powered applications today. All that is about to change and it’ll be easier than you might think. Watch this session with Lisa Ames to see real-life examples of sales and marketing organizations using AI and learn how you can: - Boost pipeline generation by leveraging AI-powered applications - Improve alignment by empowering your sales team with AI-driven insights - Overcome the pitfalls that prevent companies from using AI successfully

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