ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.
AI allows businesses to be even more agile, a critical benefit for the longer sales cycles found in the B2B world.
Artificial intelligence is a valuable tool in B2B marketing.
Improving the B2B buying experience can reap significant rewards for digitally savvy firms.
B2B organizations can use data-driven insights to allow their salesforce to spend more time on core tasks.
Several marketing trends are worth following in 2021 in the B2B domain.
Midsize B2B firms must address key challenges to be able to compete with larger organizations.
The Common Language Marketing Dictionary can help define key terms for marketers.
An omnichannel approach is the way of the future and the way of the present in B2B industries.
The use of artificial intelligence in B2B sales can bring new agility to decision-making.
The COVID-19 pandemic has accelerated a shift from analog processes to automated and digital-first engagements with customers, a process outlined
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