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ISBM Pulse: Analytics and market research

change

Outlook for B2B Marketing: A Market in Transformation

Although B2B marketing expenditures are expected to continue to grow over the next five years, the ways in which firms intend to spend their budgets vary significantly.

August 27, 2023

good

In B2B, Being Good Is Good for Business

B2B buyer preferences continue to shift in favor of suppliers who practice societally “good” business.

August 20, 2023

service

Capturing the Opportunity in B2B Services – A Pathway to Better Returns

As the demand for B2B services grows, so do the challenges for new entrants providing them.

July 23, 2023

engine

Forrester Unveils Customer-Obsessed Growth Engine at its B2B Summit

The three key components of a customer-obsessed growth engine are creating buyer value, aligning marketing, sales, and product teams, and leveraging technology.

July 16, 2023

analytics

Leveraging Growth Analytics for B2B Sales

In both favorable and unfavorable market conditions, B2B firms that embrace growth analytics are better poised for success.

July 9, 2023

marketing

The B2B Marketing Benchmark: A Global Look at the State of B2B Marketing

A recent survey of B2B marketers revealed that both budgets and the use of AI are expected to grow in the coming years.

June 19, 2023

digital

Diversifying Your B2B Paid Media Portfolio: When Does it Make Sense?

Although paid media advertising approaches are often designed with B2C companies in mind, it also provides substantial upside for B2B companies.

June 12, 2023

customer

B2B Sales Teams Can’t Afford to Ignore Midsize Customers

Although the financial footprint of midsize B2B customers is large, making headway with them requires a revised approach.

May 28, 2023

customer

B2B High Performers Progress in Quest to Attain a 360-Degree View of Customers

Although many firms desire complete knowledge of all of their customers, proficiency in marketing measurement distinguishes those who succeed.

May 22, 2023

win

The Multiplier Effect: How B2B Winners Grow

B2B companies that are thriving are more likely to be on the cutting edge of five key trends.

April 30, 2023

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