ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.
Webinar from Brunner and Value Engineering to highlight new digitals to enable faster revenue growth.
This presentation is from Laura Patterson, President of VisionEdge Marketing and author of Fast-Track Your Business: A Customer-Centric Approach to Accelerate Market Growth.
For many business leaders growth is the number one mandate. But growth doesn’t just occur – it takes intent and deliberate action. It requires connecting Upstream and Downstream Marketing. Join the conversation with Lynn Yanyo and Laura Patterson as they walk through the Circle of Traction framework, a practical customer-centric framework for navigating and accelerating a sustainable path to organic growth. Catch the conversation as they walk through data-informed insights, operational excellence, and performance management to accelerate growth.
In Fast-Track Your Business, author Laura Patterson offers step-by-step guidance for acquiring customer insights, creating customer-centric outcomes, and developing strategies and measurable executable plans.
Fast-Track Your Business provides a customer-centric framework for choosing and navigating a sustainable path forward—a system that creates momentum and accelerates organic market growth.
Benchmark your own firm and compare against The AIM Institute’s recent research that identified the importance of 8 key capabilities to drive Organic Growth, then understand actions you can take on the most important capabilities.
What are the top 3 drivers of B2B organic growth? (Hint: B2B-optimized customer interviews is #3). You’ll learn how 24 growth drivers stack up in this AIM Institute research… based on over 10,000 years of professional experience. But which are the right drivers for your company to pursue right now? That’s where this new B2B Growth Diagnostic—a free service for ISBM webcast attendees—comes in. You can benchmark your company on the same 24 growth drivers against average, top quartile and top decile companies. No need to hire a growth consultant: This free research and diagnostic lets you quickly and easily plan the best growth path for your business. Dan Adams of the AIM Institute explains how in this webinar.
The Keynote of the conference, delivered by Bernie Jaworski and Russ Klein, tackling the seven big opportunities (and problems) facing marketing – B2B focused insights from the AMA Intellectual Agenda 1.0.
Watch the presentation “Taking The “Hit or Miss” Out of Faster Organic Growth: Identifying and Changing High Yield Customer Behavior” delivered by Bob Lurie at the March 2018 Member’s Meeting. Five principles to combat slowing growth are discussed during this presentation.
Much has been written about the importance of understanding the customer journey. B2B companies need to equip their employees with a solid understanding of the company’s purpose in order to be truly customer centric. This two part article in the Gallup Business Journal explores how changing the internal culture can deliver a better experience all around.
In this webinar, John DeSarbo and Rachael Travis of ZS Associates present the results of a survey among manufacturers and distributors about the most important challenges inhibiting growth for their businesses. They focus on the top challenge: new customer acquisition.
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