ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.
In a recent study, B2B customers expressed strong preferences in self-service and collaboration with sellers.
In an increasingly customer-driven world, firms must effectively engage in lifecycle revenue marketing.
Chatbots are not only increasingly used in B2B industries to generate leads, but also have been associated with improved conversion rates.
With the rise of group purchasing organizations, determining the optimal relationship between buyers and sellers has become an even greater challenge.
As economic conditions worsen, B2B firms must consciously reallocate resources to high-performing areas.
Video advertising is a tool that savvy B2B firms should consider utilizing even more in 2023.
Following socially irresponsible behaviors, firms must carefully select what type of CSR efforts to engage in.
As B2B marketers forecast how they will spend their allotted resources in 2023, a recent survey revealed similarities and areas of divergence.
In B2B industries, reducing customer purchasing effort can be a key contributor to future growth.
Although the COVID-19 pandemic accelerated the rate at which B2B companies adopted hybrid selling approaches, the effectiveness of these methods suggests that they are here to say.
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