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B2B Research Webinar Series – 1. Complexity of Trust & 2. B2B Networks

Speaker(s): Lisa Scheer and Stefan Wuyts
Presentation Date: October 2021
This presentation is on two B2B Handbook Chapters: The Complexity of Trust in B2B Relationships (Scheer) and Control and Coordination in B2B Networks (Wuyts & Van den Bulte) on October 22, 2021.

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