ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.

B2B Research Webinar Series – Organizing for Innovation – B2B Projects, Task Configuration, and Outcomes

Speaker(s): Elham Ghazimatin, Stefan Wuyts

Presentation Date: April 2021

This presentation is from Professor Elham Ghazimatin. Elham is a PhD graduate in marketing from the University of Melbourne, Australia and an assistant professor of marketing at the University of Stavanger (UiS).

The following material is restricted to registered academic and ISBM Member Company users. Please login or register to continue or learn more about becoming an ISBM member company.